Pamela Grice is a business strategist, psychotherapist-turned-entrepreneur, and the founder of multiple successful brands, including Crochetpreneur®, Made with a Twist®, White Winter Hat Company™, and Pamela Grice Coaching. After building several thriving businesses from scratch—each with its own audience, revenue model, and operational needs—Pam now helps product sellers, makers, and multi-passionate entrepreneurs create clarity, generate profit, and lead with confidence.

Drawing from her background in psychology and her real-world experience managing multiple businesses, Pam specializes in helping business owners navigate the mental load of entrepreneurship: balancing decisions, sustaining motivation, and staying focused even when running more than one venture. She’s known for her practical, encouraging approach and her ability to help overwhelmed entrepreneurs find calm, strategy, and sustainable growth in the middle of the chaos.